Are you ignoring your business strategy? Maybe this is why.
So you decided that it was Time To Get Serious About Business Growth. You hired a strategist, they created a plan for you …. and that plan has been gathering dust on your desktop for months now.
I see this all the time. In fact, a lot of people actually hire me to help them implement strategies! If your site-improvement plans have stalled out, don’t be hard on yourself; here are five reasons why that might be happening.
1. You don’t know where to start
When your strategist sends you ten pages of impressive, intimidating suggestions, it’s not always easy to know where to start. Growing your social media following? Creating an opt-in for your newsletter? Pitching guest posts? Should you just work through the plan from page 1 to page 10?
It’s hard to get started if you don’t know what ‘starting’ looks like.
Hint: when you meet with your strategist - before they start putting together a plan for you - make sure that you clarify your goals and tell them that you need extremely clear next steps. If they’ve already completed the plan, you can simply ask “Where do you suggest I start? What’s the easiest thing I can do to see the best, biggest, fastest results?”
2. You mistake strategy for organization
Maybe your strategy is organized, all bullet points and outlines, but (I’m sorry to say) that doesn’t mean that you’re organized. Even the best strategy won’t help if we don’t make time and space to implement it. So block off time in your schedule, add it to your to-do list, or hire someone who will implement it for you!
3. You’re intimidated by the tech-y stuff
When you’ve spent thousands of dollars on a new site design and your strategist tells you to “just drop in a line of code” - it can be terrifying! What if you break the site? What if you make a change that you can’t reverse?
Tech stuff can have a steep learning curve. Even when your strategist includes a link to a tutorial, who wants to watch a 20 minute video to learn how to move social media icons?
4. You doubt yourself
If you don’t try, you can’t fail. How convenient! It can be heartbreaking to spend hundreds of dollars and dozens of hours on a new strategy for your online space and then see zero results.* If you do all that work and you don’t see an increase in traffic or sales - what does that say about you? What does it say about your products or site? For many of us, it’s a lot easier and more comfortable to never find out.
* But if you do, actually spend dozens of hours implementing that strategy, it’s pretty likely that you’ll see increases in your traffic and sales!
5. You’re overwhelmed by the sheer amount of work you need to do
Running a successful online business requires a lot of moving parts. Blog posts, social media profiles, sales pages, webinars, opt-ins, SEO, nurture sequences … it can all be a bit much. Even if you’re incredibly organized and confident in your abilities, you might simply lack the time to do everything you need to do! So you don’t.
Understanding why you’re stuck is the first step to moving forward. Don’t let that expensive, income-growing business strategy get moldy! Figure out why you haven’t done anything and then adjust accordingly.